Innovate to face the challenges
Innovation has always been one of our major flagships.
20 years ago, when I joined the company, our President Pino Calcagni had a hunch: link R&D tightly with our commercial perspective, take up cues and develop new ideas with an eye on consumer trends and market demands.
The privileged relationship we have with the English market, which is particularly evolved from this point of view, has allowed us to put this to good use.
The opening of the Besana UK branch was a real challenge. Won, like so many others over the years.
